Dr. Lücker - Rechtsanwalt - MP Recht

Advertising Law

Medical devices are classed as therapeutic products. In Germany, they are therefore subject to the Heilmittelwerbegesetz (HWG – Therapeutic Product Advertising Act) in addition to the general requirements of the Gesetz gegen den unlauteren Wettbewerb (Unfair Competition Act). HWG poses special requirements concerning advertising for medical devices. It is important to be aware of and comply with these requirements. Extensive and complex case law means that this is a minefield where it can be very expensive to put a foot wrong.
We are thoroughly conversant with the legal situation and applicable case law and know where to find the mines. With our advice, you can be sure of taking the right path.